We redesigned the Set Studio website and refreshed The Index

I am bad at posting on my website, admittedly so I thought I’d just acknowledge some work we’ve done that I’m really proud of.

First up, we’ve completely rebranded and redesigned the Set Studio website. The much-loved industry-focused design worked really well for, well, The Industry™, but did not do us many favours in communicating what we’re good at to companies outside our bubble.

To combat that, we blocked out January and February this year to give the redesign 100% of our focus. It was slightly scary, not working on billable stuff, but we were never going to do the job that needed to be done otherwise.

I think now the site does a bloody good job of showing the impact we have had for other clients and demonstrating how Set Studio is not like other agencies — genuinely. I’m chuffed with it!

There was a pocket of time for myself and Jason to do some Piccalilli work in this period too and I immediately filled that with a design refresh of The Index — our newsletter. I think we’ve done a good job of that too. Instead of repeating the breakdown of that, I already posted about it on Piccalilli.

We also opened up advertising on Piccalilli which has take months of deliberation and thinking to make sure we do well for everyone: companies and most importantly, readers. I think we managed to get that balance pretty much spot on. I hope so anyway because its success will unlock loads of good.

I just want to note how proud I am of the Set Studio/Piccalilli team. I’m v lucky.

And now…we’re hitting some really interesting client work, head-on 🙂